Abathengi banamuhla baqaphela kakhulu ukuhlalisana kwabantu futhi baqaphela imvelo kunokuba babenjalo eminyakeni embalwa edlule.Lokhu kuphinde kubonakale ekukhuleni kwabo okulindelwe ukuthi imikhiqizo iphathe imvelo ngendlela engeke ibeke engcupheni impilo yezizukulwane ezizayo.Ukuze aphumelele, amabhrendi akumele aqinisekise kuphela ngephrofayili ehlukile, kodwa futhi aphendule esidingweni esikhulayo sokusebenzisa izinsiza ngendlela efanele kanye nempilo yabathengi eqhubekayo.
Imibono ngokuziphatha kwabathengi "Indlela yokuthuthukisa inani lomkhiqizo wakho futhi wenze okuhle endaweni ezungezile" - iphepha elimhlophe libheka ucwaningo oluningi lwakamuva kanye nezinhlolovo zokuthi indlela yokuphila yabathengi besimanje kanye nalokho abakulindele kube nomthelela ekuthandweni kwabo kanye nokuziphatha kwabo kokuthenga lapho bekhetha imikhiqizo. kanye nemikhiqizo.Isici esisodwa esibalulekile ezinqumweni zokusetshenziswa kwabathengi ukuziphatha okuhle komkhiqizo.Balindele ukuthi amabhrendi abasekele ukuze bazinze bona ngokwabo.Lokhu kubaluleka ikakhulukazi mayelana nokukhuphuka kwezinkulungwane zeminyaka kanye nesizukulwane Z, ezibophezele ikakhulukazi ezinkampanini ezilandela imigomo yentuthuko esimeme kanye nezingcingo zomphakathi zokuthi zithathelwe izinyathelo.Iphepha elimhlophe linikeza izibonelo zemikhiqizo enomthelela omuhle ekukhuleni kwebhizinisi labo ngokuhlanganisa ngempumelelo ukusimama kuphrofayili yomkhiqizo wabo.
Ukupakishwa njengenxusa lomkhiqizo Iphepha elimhlophe liphinde ligxile kakhulu endimeni yokupakishwa komkhiqizo njengenxusa lomkhiqizo elibalulekile elinomthelela ezinqumweni zabathengi ngesikhathi sokuthengisa.Ngokunaka kwabo okwandayo ekusetshenzisweni kabusha kwephakheji nokusetshenziswa kabusha kanye nesifiso sabo sokunciphisa udoti wepulasitiki, ukupakishwa kwamaphepha kuyanda njengesixazululo sokupakisha esikhethwa ngabathengi.Inemininingwane eqinile mayelana nokusimama: iyakwazi ukugaywa kabusha, isebenziseke kabusha, ilinganiswe ngokulingana, iyavuthwa, yenziwe ngezinto ezivuselelekayo futhi ingalahlwa kalula njengoba ingadingi ukuhlukaniswa.

Izikhwama zamaphepha zigcwalisa iphrofayili yomkhiqizo esimeme Izikhwama zokuthwala amaphepha ziyingxenye ebalulekile yesipiliyoni sokuthenga futhi zihambisana nempilo yesimanje neqhubekayo yabathengi.Njengengxenye ebonakalayo yesibopho somphakathi wenkampani, bagcwalisa ngokuphelele iphrofayili yomkhiqizo esimeme."Ngokuhlinzeka ngezikhwama zephepha, imikhiqizo ikhombisa ukuthi iwuthatha ngokungathi sína umthwalo wemfanelo wemvelo", kuchaza uKennert Johansson, Ibamba likaNobhala-Jikelele we-CEPI Eurokraft.“Ngasikhathi sinye, izikhwama zephepha zingabangane bokuthenga abaqinile nabathembekile abasiza abathengi ukuthi bagweme udoti wepulasitiki futhi banciphise imithelela engemihle emvelweni - okuyizimfuneko ezifanele zokuthuthukisa inani lomkhiqizo."

Shintsha usuka kupulasitiki uye ephepheni Izibonelo ezimbili zakamuva zabathengisi abahlanganise ngempumelelo izikhwama zenkampani yephepha kuphothifoliyo yomkhiqizo wabo zizotholakala e-France.Kusukela ngo-September 2020, i-E.Leclerc inikeze izikhwama zephepha ezisekelwe kumafayibha avuselelekayo esikhundleni sezikhwama zepulasitiki: ezigaywe kabusha noma ezigunyazwe i-PEFC™ ezivela emahlathini alawulwa ngokuqhubekayo aseYurophu.Uchungechunge lwesuphamakethe lukhuthaza ukusimama nangokwengeziwe: amakhasimende angashintsha izikhwama zawo zepulasitiki ze-E.Leclerc ezindala azifake esikhwameni sephepha esitolo futhi ashintshe isikhwama sawo sephepha athole esisha uma singasasebenziseki1.Ngesikhathi esifanayo, iCarrefour ivimbele izikhwama zayo ze-bioplastic ezingase zisetshenziswe kabusha zezithelo nemifino emashalofini.Namuhla, amakhasimende angasebenzisa izikhwama zephepha ze-kraft ezingu-100% eziqinisekisiwe ze-FSC®.Ngokusho kwe-supermarket chain, lezi zikhwama ziye zabonakala zithandwa kakhulu phakathi kwamakhasimende ezitolo eziningana zokuhlola ehlobo.Inguqulo yesikhwama esikhulu sokuthenga isiyatholakala ngaphezu kwezikhwama zokuthenga zamanje2.